Fashion Games Performance in Oceania Q4 2024

During the fourth quarter of 2024, the top five fashion games in Oceania showed varied performance trends across downloads, revenue, and active users, according to Sensor Tower data.

Eye Color Mix by Crazy Labs saw a steady increase in weekly downloads, beginning with 8K at the start of October and peaking at about 10.6K by the end of December. Active users also grew substantially from 28.3K to 37.2K over the same period.

Project Makeover from Magic Tavern, Inc. experienced a gradual decline in weekly revenue, starting at approximately $90.7K and ending at $67.9K. However, downloads increased towards the quarter's end, reaching 5.4K. Active users showed an overall increase, climbing to 39.6K by late December.

Paper Doll Diary: Dress Up DIY by Getsmart LLC maintained a consistent revenue stream, peaking at $31 in the final week. Downloads fluctuated, with a notable increase to 5.3K mid-December. Active users consistently grew, reaching 66K by the quarter's end.

Skincare Time: Makeover ASMR, newly released by DO VAN HUY, exhibited a significant rise in downloads, from 1.2K to 18.2K. Revenue began increasing mid-December, peaking at $69. Active users also surged, ending the year at 29.4K.

Finally, Acrylic Nails! by Crazy Labs showed a decline in weekly downloads, starting at 8.1K and dropping to 5.1K by December. Active users followed a similar trend, decreasing to 5.1K by the end of the quarter.

For more detailed insights, visit Sensor Tower for comprehensive analytics on these applications.